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Data > Opinion
Market Research and Strategy
Cortex Science is a boutique market research firm created by professional market researchers and behavioral scientists.
We specialize in primary quantitative and qualitative research designed to accomplish each of our client’s specific goals.
- All Insights Needed for a Complete Marketing Strategy
- Objective Proof of Product Demand to Show Investors
- Insightful Feedback on How Your Brand is Perceived
Services
Consumer Surveys
Comprehensive survey design, creation, fielding, analysis, and reporting.
In-depth Interviews
Focused interviewing of target customers to extract detailed qualitative insights.
Focus Groups
Professional and objective moderation of expertly sampled focus groups.
User Experience
Quantitative and qualitative usability testing that optimizes product design.
Ad Testing
Identification of campaigns that trigger ideal audience responses.
Data Analysis
Deep-dive statistical analysis of existing data to uncover novel insights.
Business Insights
Reach your goals with a strategic roadmap built on real evidence.
SEGMENTATION
Demographics
Geographics
Behaviors
Psychographics
TARGETING
Pricing
Market Size
Personas
Media Mix
POSITIONING
Tactics
Messaging
Branding
Analytics
USER EXPERIENCE
Usability
Interviews
A/B Testing
Nonverbals
"Trust, but verify."
~ Suzanne Massie
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Data > Opinion
